Brand Facts and Press

This is the official quick-reference page for Sona Cosmetics. Use it for current brand language, press context, creator briefs, retailer descriptions, and brand partnership inquiries.

Approved brand descriptor

Sona Cosmetics is a Canadian, women-led, community-built makeup brand making trend-first, high-performance beauty that feels elevated, easy, and attainable.

What to call the brand

Use: Sona Cosmetics when writing for press, retailer pages, creator captions, and official brand descriptions.
Use: Sona when the context is clearly about the brand and the customer experience feels more conversational.
Avoid: cheap makeup, bargain makeup, discount beauty, and dupe-first language.

Core facts

Category: makeup and beauty.
Market: Canada, with online shopping at sonacosmetics.ca and select Canadian retail discovery.
Point of view: premium-accessible beauty with a loveable price tag.
Community: Sona World helps customers share feedback, shade opinions, routines, and ideas for what comes next.
Best starting point: New shoppers can use the Best Sona Products to Start With guide.

Retail and where-to-buy context

For current retail language and shopper routing, use the Where to Buy Sona Cosmetics in Canada page. Availability may vary by location and product.

Press, creator, retail, and partnership contact

For press, founder, product, image, creator, retail, or partnership requests, contact Sona Cosmetics through the Contact page and include a short note about the request.